I run creator growth and build the systems behind it.
At Kazuo, I ran creator programs across two mobile apps. I also built the payout and support infrastructure underneath them. Across the app portfolio, creator-led growth generated 250M+ views and $400K ARR in 90 days.
Across the Kazuo app portfolio. Supporting records are private.
Reached after rebuilding the follow-up workflow. Supporting records are private.
A custom RAG agent routed uncertain answers to a human first. Supporting records are private.
AscendMax at Kazuo. Supporting records are private.
Creator programs and the systems that kept them running.
I built creator programs across two mobile apps.
AscendMax went from zero to 100+ signed creators in about two months. Tethered reached about 30M views a month at roughly $0.54 effective CPM. Across the Kazuo app portfolio, creator-led growth generated 250M+ views and $400K ARR in 90 days.
As the programs grew, I built the payout and creator-support infrastructure they needed.
01
Recruit
02
Brief
03
Review
04
Pay
05
Support
250M+views in 90 days
Confirmed result. Supporting dashboards are not published.
I ran a 1,992-creator gifting pipeline.
Each week, I sourced about 200 creators and coordinated 60-70 gifting packages. The campaigns generated 14M+ views and $80K+ in earned media value at 12x ROI. After I rebuilt the follow-up workflow, the creator post rate reached 48%.
01
Source
02
Qualify
03
Gift
04
Follow up
05
Post
48%creator post rate
The 1,992 figure covers creators sourced, qualified, organized, and managed in Airtable. It does not represent 1,992 completed collaborations.
4%conversion rate
I built a DTC brand to learn paid acquisition.
I built the storefront, funnels, and Klaviyo flows with Codex and Claude Code. Meta is the only growth channel. During a 30-day scaling period, the brand generated about US$8,000 in sales at a 4% conversion rate on a high-ticket product.
Self-reported private project. Brand and product details are withheld.
Systems I've built
I design the workflow, use Codex and Claude Code to write the code, and verify what ships.
Creator support
Creator support required 2-2.5 hours a day of manual work. I built a custom RAG agent with discord.js, ChromaDB, SQLite, and the Anthropic API, then hosted it on a Hetzner VPS. It handled about 60% of tickets. Anything uncertain went to a human first.
01
Question
02
Retrieve rules
03
Draft answer
04
Human check
05
Reply
Payouts and fraud checks
I built a system that matched creator accounts across platforms, calculated payout tiers, ran PayPal batches, and flagged videos using engagement velocity and comment patterns before payment. It ran inside Kazuo's live creator program.
No payout-volume or fraud-savings number is published.
01
CSV
02
Match accounts
03
Calculate tiers
04
Fraud flags
05
PayPal batch
Outbound infrastructure
At NorthLeads, I built a Clay and Smartlead outbound engine covering sourcing, enrichment, AI personalization, inbox allocation, campaign launch, and reply routing. The infrastructure covered up to 165 inboxes across client accounts. One system generated 40+ qualified leads a month.
NorthLeads served two clients and was not meaningfully profitable. The 165 figure measures infrastructure across those client accounts.
01
Source
02
Clay enrich
03
Personalize
04
Allocate inbox
05
Smartlead
AI-assisted social
At Kazuo, I used GPT Image 2 for stills, Kling 3.0 for motion, and creator-style scripts for app studio pages. The workflow covered scheduling and post-warmup performance tracking.
01
Script
02
GPT Image 2
03
Kling 3.0
04
Schedule
05
Track
I started with Minecraft videos and graphic design.
Before COVID, I grew a community in the Minecraft space as a creator and designer.
Now
I now TA Creativity in Business and Business Communications at UBC Sauder. I finish my BCom in December 2026.
Creative work
I have used Photoshop, After Effects, Premiere, and Illustrator for 10+ years.
Next
I want my next role to be on a team with people I can learn from.